The categories shown drove significantly higher share of total purchases in April 2022. Click here to download the chart below, including the previous twelve months of category performance for year over year insights.
Subscribe to our newsletter for new category pacesetter reports sent to your inbox monthly, and see how the data overlays with promotional activity at retail through monthly field coverage from the Path to Purchase Institute. Visit p2pi.org for an April 2022 deep dive into the aisles.
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