Category Deepdive: March 2023

April 11, 2023

Ibotta's first-party data shows March '23 delivered a combined -8% fewer trips to the store, -7% drop in units moved, and +9% growth in shoppers switching to private label — YoY across key categories.

These trends mean that, for both brands and retailers, it's critical now to focus on activities that accelerate store trips and unit sales.

View the March ’23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.

	General Food -4.5% store trips vs. 1 year ago +5.8% dollar spend vs. 1 year ago -3.3% units moved vs. 1 year ago +5.1% share of purchases shifted to private label
	Beverage -5.7% store trips vs. 1 year ago +2.1% dollar spend vs. 1 year ago -7.8% units moved vs. 1 year ago +5.1% share of purchases shifted to private label
	Household Needs -6.9% store trips vs. 1 year ago +0.5% dollar spend vs. 1 year ago -5.0% units moved vs. 1 year ago +0.8% share of purchases shifted to private label
	Health & Beauty -16.4% store trips vs. 1 year ago -15.2% dollar spend vs. 1 year ago -22.3% units moved vs. 1 year ago +16.0% share of purchases shifted to private label
	General Merchandise -6.3% store trips vs. 1 year ago -21.1% dollar spend vs. 1 year ago +3.6% units moved vs. 1 year ago +16.2% share of purchases shifted to private label