Category Deepdive: April 2023

May 8, 2023

Ibotta’s first-party data shows April ‘23 delivered a combined -6% fewer trips to the store, -6% drop in units moved, and +5% growth in share of purchases shifting to private label — YoY across key categories.

These trends mean that, for both brands and retailers, it’s critical now to focus on pre-shopping tactics that drive store trips and unit sales. Ibotta users unlock 8 offers on average, 7 days prior to redeeming. This is a powerful step to influencing a shopper’s path to purchase.

View the April ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.

	General Food -4.9% store trips vs. 1 year ago +4.2% dollar spend vs. 1 year ago -5.1% units moved vs. 1 year ago +7.8% share of purchases shifted to private label
	Beverage -5.5% store trips vs. 1 year ago +0.8% dollar spend vs. 1 year ago -7.1% units moved vs. 1 year ago +7.5% share of purchases shifted to private label
	Household Needs -5.0% store trips vs. 1 year ago +1.3% dollar spend vs. 1 year ago -4.6% units moved vs. 1 year ago +1.7% share of purchases shifted to branded
	Health & Beauty -9.6% store trips vs. 1 year ago +0.8% dollar spend vs. 1 year ago -10.7% units moved vs. 1 year ago +3.8% share of purchases shifted to private label
	General Merchandise -7.0% store trips vs. 1 year ago -4.1% dollar spend vs. 1 year ago -0.4% units moved vs. 1 year ago +8.2% share of purchases shifted to private label