Ibotta’s first-party data shows April ‘23 delivered a combined -6% fewer trips to the store, -6% drop in units moved, and +5% growth in share of purchases shifting to private label — YoY across key categories.
These trends mean that, for both brands and retailers, it’s critical now to focus on pre-shopping tactics that drive store trips and unit sales. Ibotta users unlock 8 offers on average, 7 days prior to redeeming. This is a powerful step to influencing a shopper’s path to purchase.
View the April ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
General Food
-4.9% store trips vs. 1 year ago +4.2%dollar spend vs. 1 year ago -5.1%units moved vs. 1 year ago +7.8%share of purchases shifted to private label
Beverage
-5.5% store trips vs. 1 year ago +0.8% dollar spend vs. 1 year ago -7.1% units moved vs. 1 year ago +7.5% share of purchases shifted to private label
Household Needs
-5.0% store trips vs. 1 year ago +1.3% dollar spend vs. 1 year ago -4.6% units moved vs. 1 year ago +1.7% share of purchases shifted to branded
Health & Beauty
-9.6% store trips vs. 1 year ago +0.8% dollar spend vs. 1 year ago -10.7% units moved vs. 1 year ago +3.8% share of purchases shifted to private label
General Merchandise
-7.0% store trips vs. 1 year ago -4.1% dollar spend vs. 1 year ago -0.4% units moved vs. 1 year ago +8.2% share of purchases shifted to private label
Planning Ahead?
Identify over-indexing categories and track seasonal buying behavior by month with theCategory Pacesettersweb tool.