Turn Seasonal Moments Into Seasonal Momentum

Capture demand precisely when shoppers are ready to buy. See how Ibotta can level-up your seasonal sales strategy.

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Make each season a success

Take a glimpse into the biggest tentpole moments

Q1: Big Game essentials

During this critical two-week countdown, search intent and redemptions spike by +20% as shoppers hunt for deals before they ever reach the store aisle.
Q2: Match day must-haves

Search for "watch party essentials" spikes 586% across retailers. Ibotta bridges the gap between Walmart, Target, and Grocery, ensuring brand consistency wherever fans shop.
Q3: Back to school

Promotional velocity peaks the week of August 4, when families shift from early planning to immediate need and consolidate trips for bulk buys.
Q4: Holiday hosting

Consumers use efficiency staples to reclaim quality time during the holidays. Frozen Pies (+2,001%) and Gravy (+493.9%) lead the way.

Q1: Big Game essentials

During this critical two-week countdown, search intent and redemptions spike by +20% as shoppers hunt for deals before they ever reach the store aisle.

Q2: Match day must-haves

Search for "watch party essentials" spikes 586% across retailers. Ibotta bridges the gap between Walmart, Target, and Grocery, ensuring brand consistency wherever fans shop.

Q3: Back to school

Promotional velocity peaks the week of August 4, when families shift from early planning to immediate need and consolidate trips for bulk buys.

Q4: Holiday hosting

Consumers use efficiency staples to reclaim quality time during the holidays. Frozen Pies (+2,001%) and Gravy (+493.9%) lead the way.

Maximize win rate during key moments

By aligning with the Back to School mindset, General Mills drove a 25.5% expansion in basket diversity, proving that seasonal relevance encourages shoppers to explore more of the portfolio.

The campaign didn't just drive one-time trials; 92.9% of shoppers explored entirely new GM categories, with 1 in 5 converting into long-term brand advocates post-season.

Strategic seasonal timing delivered and 85% incremental lift, successfully pivoting competitor loyalists toward the General Mills ecosystem.

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Turn Seasonal Moments Into Seasonal Momentum