When activating on the IPN, this sandwich bread brand had a +246% lift in daily sales vs. pre-campaign period, and accelerated the buying cycle by 40%.
The IPN campaign for this sandwich bread brand converted 38.7% new or competitive shoppers and captured +2.3 share points in the category.
The IPN campaign resulted in a +62.9% incremental unit lift for the sandwich bread client brand.
Based on all campaigns that have launched on the IPN, bread brands average 64% incremental unit lift, 28.5% new to brand conversions, and 5.5X return on ad spend (ROAS).
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