When activating on the IPN, this electronics brand drove a 605% lift in daily sales velocity (units) vs. pre-campaign period.
This electronics brand saw an increase in total units sold and consumer spending.
In addition to frequently conducting first-party consumer surveys — listening to thousands of shoppers to understand their perspectives and motivations — Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3B lines of purchase data annually.
Purchasing behavior across categories realized a 25% net spending decrease for electronics buyers, which represents the sharpest decrease in spending compared to all other categories assessed.
Net spending change = % of shoppers spending more - % spending less
(among buyers of each category)
Despite the cut back, brands that offered digital cash back rewards drove more product purchases as exemplified below.
28% of electronics buyers used digital cash back rewards on their most recent purchase — tied with travel, toys, baby & children, and leading all other key categories.
% of shoppers who used digital cash back rewards on most recent purchase
(among category purchases who’ve made at least one purchase utilizing a coupon, deal or reward)
While 72% of electronics buyers say they would be disappointed if they weren’t able to use digital cash back rewards for electronics purchases, 35% say that digital cash back rewards both enabled them to make their purchase and also reinforced their brand/retailer loyalty.