What is the Ibotta Performance Network?
The Ibotta Performance Network (IPN) empowers brands, retailers, and publishers to influence consumer shopping and purchasing behavior. By facilitating large-scale promotion distribution and providing insights into the long-term impact of performance marketing investments, we create a vibrant and reliable rewards ecosystem that benefits brands, retailers, publishers, and consumers.
What is the value of the IPN for CPG manufacturers and brands?
The IPN offers unparalleled reach by connecting with consumers through our network of retailers, publishers, and Ibotta’s own digital properties. This single partnership allows brands to engage shoppers across key channels throughout their shopping journey, driving true incremental sales.
How are we changing minds surrounding promotions?
We are transforming how promotions are perceived by moving away from outdated practices like untrackable coupons and outdated technology. Our innovative approach ensures that promotions remain effective even after the campaign ends, offering quick returns and sustainable strategies for building loyalty and reclaiming market share.
