Brand partners
Ibotta's AI-driven network is pay-per-sale performance marketing at unprecedented scale. The IPN reaches 91% of American households* and unlocks measurable, incremental sales for your brands.
*Circana Scan Panel; Total US – All outlets; 52 wk ending Nov 2023
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What sets the IPN apart?
The Ibotta Performance Network enables brands to influence shopper behavior — driving incremental sales, market share gains, and cross-portfolio expansion on a pay-per-sale basis. Advertisers on the IPN average:
42% return on ad spend (ROAS)
50% of conversions new-to-brand
7X lift in incremental units sold
Proven partner success
Case study
Big G cereal
6 ptmarket share gain
72%purchase cycle decrease
Testimonial
“There’s a whole variety of benefits… Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”
KC Glaser | General Mills
Senior Manager, Loyalty Rewards
Case study
Home improvement brand
57%lift in daily sales
64%purchase cycle decrease
Testimonial
“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”
Michelle Silbey | Nutpods
Senior Director of Marketing
Case study
Toilet paper brand
75%lift in daily sales
33%purchase cycle decrease
Case study
Multi-serve meals brand
280%lift in daily sales
37%purchase cycle decrease
The IPN reaches 100% of Walmart customers
Walmart utilizes the Ibotta Performance Network to deliver manufacturer offers to all Walmart customers through Walmart.com and the Walmart app. Brands can leverage the IPN to reach Walmart customers while driving incremental sales, new-to-brand customers, increased basket size, and more.
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Unlock the power of the dollar channel
In addition to maximizing sales with leading grocers like Kroger and Walmart, brands can increase reach to the fast growing dollar channel with access to Dollar General's digital offers loyalty program via the Ibotta Performance Network.
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