Drive incremental sales, shopper loyalty, and market share

Brand marketers and their agency partners use the Ibotta Performance Network to reach more than 200 million consumers with pay-per-sale efficiency. Advertisers on the IPN average 50% lift in incremental units sold, with 42% of conversions being new-to-brand, and 7X return on ad spend (ROAS).

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Proven performance results

42 percent new to brand

42% of conversions were new-to-brand across the IPN

50 percent lift in units sold

50% lift in incremental units sold across the IPN

70 percent shortened purchase cycle

Average purchase cycle shortened by 70% across the IPN

Your advantage

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Unprecedented scale + exclusive retailer access

Brands benefit from maximized reach across a wide ecosystem of digital properties including retailers like Walmart & Dollar General (exclusively), social networks, recipe sites, and more.

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Real-time optimization

Gain the most accurate and reliable insights and purchase data available — reaching the right shopper at the right time with the right offer to maximize your results.

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Better than paper

Free-standing inserts (FSIs) and paper coupons have reached their shelf life. At an average redemption rate of 0.03%, they’ve also reached an all-time low on distribution.

How it works


What partners are saying


Emily Taylor

Executive Vice President & Chief Merchandising Officer, Dollar General

“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”


KC Glaser
Senior Manager, Loyalty Rewards, General Mills

“There’s a whole variety of benefits…Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”


Michele Silbey
Senior Director of Marketing,

“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”

Join the Nation's Leading Retailers & Brands

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Let’s talk about how we can drive your brand forward.