Brand partners

Ibotta's AI-driven network is pay-per-sale performance marketing at unprecedented scale. The IPN reaches 91% of American households* and unlocks measurable, incremental sales for your brands.

*Circana Scan Panel; Total US – All outlets; 52 wk ending Nov 2023

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What sets the IPN apart?

The Ibotta Performance Network enables brands to influence shopper behavior — driving incremental sales, market share gains, and cross-portfolio expansion on a pay-per-sale basis. Advertisers on the IPN average:

42% return on ad spend (ROAS)

50% of conversions new-to-brand

7X lift in incremental units sold

Proven partner success

Case study

Big G cereal

6 ptmarket share gain

72%purchase cycle decrease

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“There’s a whole variety of benefits… Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”

KC Glaser | General Mills

Senior Manager, Loyalty Rewards

General Mills Logo Inverse

Case study

Home improvement brand

57%lift in daily sales

64%purchase cycle decrease

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“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”

Michelle Silbey | Nutpods

Senior Director of Marketing

Nutpods Logo SVG

Case study

Toilet paper brand

75%lift in daily sales

33%purchase cycle decrease

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Case study

Multi-serve meals brand

280%lift in daily sales

37%purchase cycle decrease

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The IPN reaches 100% of Walmart customers

Walmart utilizes the Ibotta Performance Network to deliver manufacturer offers to all Walmart customers through and the Walmart app. Brands can leverage the IPN to reach Walmart customers while driving incremental sales, new-to-brand customers, increased basket size, and more.

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Unlock the power of the dollar channel

In addition to maximizing sales with leading grocers like Kroger and Walmart, brands can increase reach to the fast growing dollar channel with access to Dollar General's digital offers loyalty program via the Ibotta Performance Network.

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Let’s talk about how we can drive your brand forward.