Drive incremental sales, shopper loyalty, and market share

42% of conversions were new-to-brand across the IPN

50% lift in incremental units sold across the IPN

Average purchase cycle shortened by 70% across the IPN

Emily Taylor
Executive Vice President & Chief Merchandising Officer, Dollar General

“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”

KC Glaser
Senior Manager, Loyalty Rewards, General Mills

“There’s a whole variety of benefits…Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”

Michele Silbey
Senior Director of Marketing,
nutpods

“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”