Greek Yogurt: IPN Campaign Performance

The Ibotta Performance Network delivers significant volume lift

When activating on the IPN, this Greek yogurt brand had a +133% lift in daily sales vs. pre-campaign period, and accelerated the buying cycle by 51%.

Driving results with the right shoppers

The IPN campaign for this Greek yogurt brand converted 35.5% new or competitive shoppers and captured +8.2 share points in the category.

Yogurt Metrics of Success on the IPN

Based on all campaigns that have launched on the IPN, yogurt brands average 66% incremental unit lift, 41.4% new to brand conversions, and 8.8X return on ad spend (ROAS).

Achieve your brand goals

Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.