A traditional frozen pizza client brand had a +3,050% lift in daily sales vs. pre-campaign period.
The IPN campaign for this traditional frozen pizza brand converted 45.3% new or competitive shoppers and captured +2.5 share points in the category.
The IPN campaign resulted in a +431.5% incremental unit lift for the traditional frozen pizza client brand.
Based on all campaigns that have launched on the IPN, frozen dinners & meals brands average 120% incremental unit lift, 32.8% new to brand conversions, and 9X return on ad spend (ROAS).
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