Frozen Multi-Serve Meals: IPN Campaign Performance

The Ibotta Performance Network delivers significant volume lift

When activating on the IPN, this frozen multi-serve meals brand had a +280% lift in daily sales vs. pre-campaign period, and accelerated the buying cycle by 37%.

Driving results with the right shoppers

The IPN campaign for this multi-serve meals brand converted 43.6% new or competitive shoppers and captured +14.7 share points in the category.

Frozen Dinners & Meals Metrics of Success on the IPN

Based on all campaigns that have launched on the IPN, frozen dinners & meals brands average 120% incremental unit lift, 32.8% new to brand conversions, and 9X return on ad spend (ROAS).

Achieve your brand goals

Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.