The Last Mile rewards habit. Ibotta breaks the loop.
Last Mile apps are built to make shoppers click “buy it again.” Ibotta is the discovery incentive that intercepts that decision — with a single activation across Instacart, DoorDash, and Uber Eats.
Talk to your Ibotta partner
One Ibotta Activation
Clippable, item-level offers natively across three major Last Mile delivery platforms: Instacart, DoorDash, and Uber Eats.
100M+
on-demand shoppers across Instacart, DoorDash, and Uber Eats*
$51B+
delivery market size by 2028 — still in its early stages
2,000+
retail partners available through a single Ibotta campaign activation
Three platforms. Three audiences you aren't reaching anywhere else.
Each platform has built a distinct, high-value audience — and they don't overlap the way traditional retail does. More than half of Last Mile shoppers are incremental to Walmart's customer base. This isn't a digital version of where you already sell. It's a new channel entirely.
One Ibotta activation reaches all three at once — with a single item-level offer, at the moment they decide.
A clip isn't a transaction. It's a signal.
DoorDash, Instacart, and Uber Eats all offer promotional tools – and for many brands, those are already part of the mix. Ibotta is built to work alongside them, with a few structural differences that enable brands to reach specific objectives. Since Ibotta requires a clip before purchase, every redemption reflects a shopper who actively selected your brand. That pre-transactional signal is what makes the data truly actionable.
-
Step 1 - The default moment
A shopper opens an app. Their feed surfaces their order history. The default behavior is "buy it again" — no decision required.
-
Step 2 - The Ibotta intercept
An Ibotta offer surfaces in the shopping experience. The shopper must actively clip to activate it, signaling intentional brand selection.
-
Step 3 - Verified outcome
A sale is recorded and attributed at the UPC level. Brands only pay when the product moves. No impressions. No assumptions. A verified transaction tied to a conscious choice.
Step 1 - The default moment
A shopper opens an app. Their feed surfaces their order history. The default behavior is "buy it again" — no decision required.
Step 2 - The Ibotta intercept
An Ibotta offer surfaces in the shopping experience. The shopper must actively clip to activate it, signaling intentional brand selection.
Step 3 - Verified outcome
A sale is recorded and attributed at the UPC level. Brands only pay when the product moves. No impressions. No assumptions. A verified transaction tied to a conscious choice.