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Real-time Performance Marketing in the Aisle: The Final Frontier
Join Chris Riedy, Chief Revenue Officer at Ibotta, and Michael Ellgass, EVP of Global Retail Media at Circana, for a dynamic conversation on how modern measurement is revolutionizing performance marketing and promotions. Discover how brands can unlock granular insights into promotional effectiveness and why advanced campaign measurement is essential in today’s omnichannel landscape.
This session will explore the future of credible, scalable measurement and new strategies to drive incremental sales.
Industry Innovation Session and Lunch
When: Tuesday, September 30 | 12:40pm - 1:30pm (PT)
Where: Ballroom K | Mandalay Bay Convention Center
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Learn about our hosts
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Chris Riedy | Ibotta
As the Chief Revenue Officer at Ibotta, Chris lead the company’s revenue-generating departments, including sales, sales operations, sales enablement, and account management.
Prior to Ibotta, Chris was Chief Revenue Officer at tvScientific, and prior to that, spent 11 years with Twitter, working his way from Sales Manager to ultimately overseeing all global sales. -
Mike Ellgass | Circana
Mike is Circana’s global retail marketing expert who works with leading retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From behavior-based shopper analytics to measurement and post-campaign ad exposed customer analytics, his team works to bring the power of customer loyalty data and media attribution together to drive growth for retailers and their retail media network advertisers. Prior to joining Circana, Mike spent more than 10 years with Kraft Foods and then 10 years with Walmart. He led category marketing where he oversaw hundreds of millions of dollars in integrated retail marketing campaigns. He was there in the early days of retail media working closely with the Walmart @labs team to launch the WMX loyalty platform. Mike holds a master’s degree in marketing from Wake Forest University and a bachelor’s degree in finance from Indiana University.
Chris Riedy | Ibotta
As the Chief Revenue Officer at Ibotta, Chris lead the company’s revenue-generating departments, including sales, sales operations, sales enablement, and account management.
Prior to Ibotta, Chris was Chief Revenue Officer at tvScientific, and prior to that, spent 11 years with Twitter, working his way from Sales Manager to ultimately overseeing all global sales.
Mike Ellgass | Circana
Mike is Circana’s global retail marketing expert who works with leading retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From behavior-based shopper analytics to measurement and post-campaign ad exposed customer analytics, his team works to bring the power of customer loyalty data and media attribution together to drive growth for retailers and their retail media network advertisers. Prior to joining Circana, Mike spent more than 10 years with Kraft Foods and then 10 years with Walmart. He led category marketing where he oversaw hundreds of millions of dollars in integrated retail marketing campaigns. He was there in the early days of retail media working closely with the Walmart @labs team to launch the WMX loyalty platform. Mike holds a master’s degree in marketing from Wake Forest University and a bachelor’s degree in finance from Indiana University.