Publisher partners

The Ibotta Performance Network (IPN) provides retailers and their customers with more than 4X the volume of national CPG offers compared to the leading competitor.

Get started

What sets the IPN

Retail giants like Walmart and Dollar General trust Ibotta's platform to not only deliver thousands of digital offers to their customers, but also to access a comprehensive suite of versatile capabilities including offer inventory management, offer personalization, and offer administration. IPN publisher partners have access to:

4X more national offers vs. the leading competitor

900+ offers available daily

$2,500+ in daily savings for shoppers

How it works

1. Ibotta sources CPG brand offers

Publishers benefit from a simple setup facilitated by a single integration, accessing the largest supply of national CPG offers to maximize consumer value and drive category growth.

2. Distribute across our network

The IPN delivers 900+ national manufacturer offers to publisher properties including top retailers like Walmart, Dollar General, and Kroger.

3. Utilize best in class technology

With a single integration, use Ibotta-sourced offers as digital coupons, cash-back/loyalty points, or a combination. This allows a customer to decide if they want a discount on their current trip or a reward added for a future trip.

Provide the value consumers demand

With promotions swaying 74% of consumers on where they shop1, Ibotta is arming publishers with the technology to acquire and retain valuable shoppers with revolutionary digital offer programs.
1Consumer Intel Report Vericast, 2021, 2Lending Tree Report, 2023

72% of consumers shop more frequently at companies with reward programs2

52% of consumers spend more at companies with reward programs2

Join the leader in rewards technology

Ibotta is pioneering Rewards as a Service with a decade of direct-to-consumer experience, leveraging industry leading rewards technology to power the future of digital offer programs. Harness custom APIs, real-time anti-stacking, and a multitude of flexible offer types to create the most seamless customer experience.