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What sets the IPN
apart?

Retail giants like Walmart and Dollar General trust Ibotta's platform to not only deliver thousands of digital offers to their customers, but also to access a comprehensive suite of versatile capabilities including offer inventory management, offer personalization, and offer administration. IPN publisher partners have access to:

4X more national offers vs. the leading competitor

900+ offers available daily

$2,500+ in daily savings for shoppers

How it works

1. Ibotta sources CPG brand offers

Publishers benefit from a simple setup facilitated by a single integration, accessing the largest supply of national CPG offers to maximize consumer value and drive category growth.

2. Distribute across our network

The IPN delivers 900+ national manufacturer offers to publisher properties including top retailers like Walmart, Dollar General, and Kroger.

3. Utilize best in class technology

With a single integration, use Ibotta-sourced offers as digital coupons, cash-back/loyalty points, or a combination. This allows a customer to decide if they want a discount on their current trip or a reward added for a future trip.

Provide the value consumers demand

With promotions swaying 74% of consumers on where they shop¹, Ibotta is arming publishers with the technology to acquire and retain valuable shoppers with revolutionary digital offer programs.
¹Consumer Intel Report Vericast, 2021, ²Lending Tree Report, 2023

72% of consumers shop more frequently at companies with reward programs²

52% of consumers spend more at companies with reward programs²

Retailer and Publisher partners