Drive shopper loyalty, basket size, and incremental sales

Retail marketers use the Ibotta Performance Network (IPN) to power their closed-loop rewards platforms with access to the largest volume of item-level brand offers available today.

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What partners are saying


Emily Taylor

Executive Vice President & Chief Merchandising Officer, Dollar General

“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”


KC Glaser
Senior Manager, Loyalty Rewards, General Mills

“There’s a whole variety of benefits…Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”


Michele Silbey
Senior Director of Marketing,

“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”

How it works



Your advantage

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Closed-loop offers

Retailers benefit from increased traffic and the ability to create closed loop rewards programs, offers that don’t leave the store like discounts, redeemable on future store visits.

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Checkout efficiencies

Seamless scan-and-go checkout integrations solve unnecessary paper coupon delays for employees and shoppers.

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Ibotta works with over 2,250 industry-leading CPG brand partners to distribute accurate item-level offers across owned retail properties.

Proven performance results

42 percent new to brand

42% of conversions were new-to-brand across the IPN

50 percent lift in units sold

50% lift in incremental units sold across the IPN

70 percent shortened purchase cycle

Average purchase cycle shortened by 70% across the IPN

Join the Nation's Leading Retailers & Brands

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General Mills logo

Kroger logo

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Let’s talk about optimizing your retail loyalty program.