AppCard is joining the Ibotta Performance Network (IPN)
AppCard — the leading marketing personalization, shopper analytics, and customer retention platform for independent grocers — is partnering with Ibotta and joining the IPN.
AppCard is the first one-to-many partner that supplies independent grocers with digital loyalty content across multiple channels, including mobile (in-app), email, web, in-store signage, and more.
How does it work?
Shoppers can join AppCard and/or their preferred independent grocer’s loyalty platform and simply:
Discover and activate offers from any channel (mobile app, email, kiosk, etc.).
Purchase the associated products in-store.
Receive digital offers at checkout through point of sale.
What does this mean for CPG brands?
CPG brands will amplify national campaigns on the IPN that reaches 91% of American households — enabling those brands to achieve customer goals with AppCard and their new digital offers.
- Reach consumers at ‘hard to reach’ retailers — AppCard offers are promoted via mobile (in-app), email, web, in-store signage, shelf tags & in-lane touchscreen terminal (at checkout).
- Pay-per-sale — not clips, clicks, or impressions.
- Track and optimize performance in real time.
- Never incur coupon handling or processing fees.
- Gain anti-stacking protection.
What do CPG brands need to do?
Contact your dedicated Ibotta representative or fill out the form below to maximize the reach of your IPN digital offers across both AppCard channels and existing IPN retail partners.
