Poor Incrementality Measurement

Inefficiencies continue to plague traditional media's ability to measure incrementality or ROI, while other performance-based platforms can't compete with the scale of traditional media.


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Growth challenges

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Multiple platforms

Optimizing media across multiple platforms is timing consuming

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Lacking efficiencies

Traditional media has limitations on measuring incrementality and ROI

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Limited scale

Existing platforms can't compete with the scale of traditional media

Unprecedented scale with performance marketing efficiency

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