Ibotta Insights

A full-service, independent market research agency that leverages the largest panel of verified buyers to provide the most accurate and reliable consumer insights and purchase data available.

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Key differentiators

1st party data icon
6-8 million shoppers in the Ibotta Insights panel
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100% verified buyers and purchase data
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Omni channel coverage in brick-and-mortar
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No promotional campaign required on Ibotta properties
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Fast insights on new and low incidence products
Circle cycle
Primary research for every business stage

Questions we answer

Supporting clients big & small

General Mills

General Mills

Post Consumer Brands


Procter & Gamble

Procter & Gamble

Kellogg's logo


Kraft Heinz

Kraft Heinz

Bacardi logo


Scott&Jons logo

Scott & Jon's

Vega logo


jack & annies logo

Jack & Annie’s

Ocean Spray logo

Ocean Spray

Pepsi logo


Simply Good Foods logo

Simply Good

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Quantitative research

  • Concept Testing
  • Idea Screener
  • New, Lapsed, and Aware Non-Trier 
  • Attitude and Usage
  • Brand Health Tracking
  • Segmentation
View Segmentation Presentation

Data analytics

  • Household Penetration
  • Buy Rate
  • Trial & Repeat
  • New, Lost, Retained
  • Source of Volume
  • Basket Data
  • Switching
  • Point of Entry
  • Purchase History
  • Halo Effect
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Product research

  • In-Home Use Tests (IHUT)
  • Concept & Use of Product
  • Central Locations Test (CLT)
  • First Moment of Truth (FMOT)
  • Second Moment of Truth (SMOT)

Qualitative research

  • Mobile Shop-Alongs and IDIs
  • Dyads, triads
  • Groups
  • Ethnographies

What Ibotta Insights clients are saying

Birch Benders logo

Birch Benders

"Ibotta Insights used POS data to show that Birch Benders consumers are highly incremental to both retailers and the category. This data has become the center for our sales story. We grew from 18% ACV to a 60%+ ACV in less than one year!" 

Keurig Dr Pepper logo

Keurig Dr Pepper

"Ibotta Insights was able to recruit enough consumers to run studies on a brand with very very low distribution, which many other vendors were unable to even consider for us. Their reports followed our company template, were easy to digest and leverage during share out and cross-functional commercialization. Very responsive, and friendly team. Will definitely use them again!" 

Simply Good-Foods_logo

Simply Good Foods

"You all are next level when it comes to your analytic capabilities."

Let's connect

The Ibotta Insights team is ready to support you!

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