Ibotta Insights

Impact shopper behavior in a rapidly changing market

Watch Ibotta Vice President of Research and Insights Dave Schaff’s presentation on the Path to Purchase Institute Shopper Insights and Measurement Forum. He discusses the value of verified data to create accurate shopper segments.

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Revolutionizing consumer insights

Industry-leading client partners

General Mills

Campbell's

P&G

Anheuser-Busch

Kraft Heinz

Post

consumer experience is above initial expectations

Quantitative research

Concept Testing
Idea Screen
New or Lapsed Tier
Ad Testing
Pricing
Segmentation

Qualitative research

Mobile Shop-a-longs
Mobile interviews
Ethnographies
Online Focus Groups
Quali-Quant

Analytics & data insights

Competitive Category Insights
Demographic Comparison
Trial & Repeat Dashboards
Market Structure
Full Basket Analysis

Frequently asked questions

What makes Ibotta Insights different or unique?

1) Verified buyers and their purchase behavior
2) Scale to speed
3) Omnichannel in brick n’ mortar (includes Club and Natural)
4) Turn-key bundles for startups

Does Ibotta take custom research requests?

YES! Click the 'Contact Us' button below to describe what you have in mind.

What's included in an Ibotta Insights project?

1) Fully custom research
2) Strategic consultancy
3) Reports that tell a story with actionable next steps

Common myths about Ibotta Insights?

You have to fund a live offer in the app before working with Ibotta's Insights team. WRONG!

Ready to chat?

Ibotta's industry-leading research & insights team is ready to hear from you!