Ibotta Insights

The largest panel of verified buyers and purchase insights across all CPG retail channels. Leverage refreshable brand segments for agile targeting strategies that adapt to changing purchase behavior.

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Impact shopper behavior in a rapidly changing market

Watch Ibotta Vice President of Research and Insights Dave Schaff’s presentation on the Path to Purchase Institute Shopper Insights and Measurement Forum. He discusses the value of verified data to create accurate shopper segments.

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Revolutionizing consumer insights

Industry-leading client partners

General Mills

General Mills



Procter & Gamble




Kraft Heinz

Kraft Heinz

Post Consumer Brands


consumer experience is above initial expectations

Quantitative research

  • Concept Testing
  • Idea Screen
  • New or Lapsed Tier
  • Ad Testing
  • Pricing
  • Segmentation

Qualitative research

  • Mobile Shop-a-longs
  • Mobile interviews
  • Ethnographies
  • Online Focus Groups
  • Quali-Quant
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Over half Brand X buyers are repeat purchasers

Analytics & data insights

  • Competitive Category Insights
  • Demographic Comparison
  • Trial & Repeat Dashboards
  • Market Structure
  • Full Basket Analysis

Frequently asked questions

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