Ibotta Insights

6-8 million shoppers in the Ibotta Insights panel

100% verified buyers and purchase data

Omni channel coverage in brick-and-mortar

No promotional campaign required on Ibotta properties

Fast insights on new and low incidence products

Primary research for every business stage

Birch Benders

"Ibotta Insights used POS data to show that Birch Benders consumers are highly incremental to both retailers and the category. This data has become the center for our sales story. We grew from 18% ACV to a 60%+ ACV in less than one year!" 

Keurig Dr Pepper

"Ibotta Insights was able to recruit enough consumers to run studies on a brand with very very low distribution, which many other vendors were unable to even consider for us. Their reports followed our company template, were easy to digest and leverage during share out and cross-functional commercialization. Very responsive, and friendly team. Will definitely use them again!" 

Simply Good Foods

"You all are next level when it comes to your analytic capabilities."