Ibotta Insights

A full-service, independent market research agency that leverages the largest panel of verified buyers to provide the most accurate and reliable consumer insights and purchase data available.

Contact us

Key differentiators

1st party data icon
6-8 million shoppers in the Ibotta Insights panel
Shopping basket icon
100% verified buyers and purchase data
Omnichannel activations-01
Omni channel coverage in brick-and-mortar
Receipt scan icon
No promotional campaign required on Ibotta properties
New product icon
Fast insights on new and low incidence products
Circle cycle
Primary research for every business stage

Questions we answer

Supporting clients big & small

General Mills

General Mills

Post Consumer Brands

Post

Procter & Gamble

Procter & Gamble

Kellogg's logo

Kellogg's

Kraft Heinz

Kraft Heinz

Bacardi logo

Bacardi

Scott&Jons logo

Scott & Jon's

Vega logo

Vega

jack & annies logo

Jack & Annie’s

Ocean Spray logo

Ocean Spray

Pepsi logo

Pepsi

Simply Good Foods logo

Simply Good

Quantitative image

Quantitative research

  • Concept Testing
  • Idea Screener
  • New, Lapsed, and Aware Non-Trier 
  • Attitude and Usage
  • Brand Health Tracking
  • Segmentation
View Segmentation Presentation

Data analytics

  • Household Penetration
  • Buy Rate
  • Trial & Repeat
  • New, Lost, Retained
  • Source of Volume
  • Basket Data
  • Switching
  • Point of Entry
  • Purchase History
  • Halo Effect
Data_hero
In-home testing image

Product research

  • In-Home Use Tests (IHUT)
  • Concept & Use of Product
  • Central Locations Test (CLT)
  • First Moment of Truth (FMOT)
  • Second Moment of Truth (SMOT)

Qualitative research

  • Mobile Shop-Alongs and IDIs
  • Dyads, triads
  • Groups
  • Ethnographies
Qualitative_hero

What Ibotta Insights clients are saying

Birch Benders logo

Birch Benders

"Ibotta Insights used POS data to show that Birch Benders consumers are highly incremental to both retailers and the category. This data has become the center for our sales story. We grew from 18% ACV to a 60%+ ACV in less than one year!" 

Keurig Dr Pepper logo

Keurig Dr Pepper

"Ibotta Insights was able to recruit enough consumers to run studies on a brand with very very low distribution, which many other vendors were unable to even consider for us. Their reports followed our company template, were easy to digest and leverage during share out and cross-functional commercialization. Very responsive, and friendly team. Will definitely use them again!" 

Simply Good-Foods_logo

Simply Good Foods

"You all are next level when it comes to your analytic capabilities."

Let's connect

The Ibotta Insights team is ready to support you!

Contact us