Deterministic Data

Gain actionable insights on shopper behavior, enrich CRM data with omnichannel purchase information and drive results for your brand.

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Proprietary 1:1 purchase data




100% CCPA compliant. Ibotta Savers have earned over $1 billion in exchange for their purchase data. Consumers are in control of their data.




100% deterministic seed level. Ibotta collects full basket data down to the product SKU. All data is 100% user-generated and accurate.




100% 1st party data. Ibotta does not repackage or resell data from 3rd parties; it’s 100% Ibotta user-submitted for cash back on everyday purchases.

Retail Media Proliferation

Learn about the challenges of efficiently managing and measuring multiple retail media platforms by watching Ibotta Vice President of Data and Media Thomas Benedict's presentation at the Path to Purchase Institute's Retail Media in Action Forum.

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Thomas Benedict
What's your super power?

What is your marketing superpower?

Take our quiz to assess the strengths of your campaign planning and shopper marketing style and we’ll waive your managed media fees.

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Have questions?

Ibotta’s industry-leading CCPA experts and data strategists have your answers.

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