Pay-per-sale efficiency with 3X ROAS guaranteed.

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Why the Ibotta Performance Network?

The IPN is a one stop shop that allows advertisers to seamlessly reach shoppers with cash back offers that work in-store and online. Increase conversion with a pay-per-sale model across a national network of retailers and Ibotta owned properties.


What partners are saying about the IPN


Emily Taylor

Executive Vice President & Chief Merchandising Officer, Dollar General

“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”


KC Glaser
Senior Manager, Loyalty Rewards, General Mills

“There’s a whole variety of benefits…Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”


Michele Silbey
Senior Director of Marketing,

“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”

Proven performance results

42 percent new to brand

42% of conversions were new-to-brand across the IPN

50 percent lift in units sold

50% lift in incremental units sold across the IPN

70 percent shortened purchase cycle

Average purchase cycle shortened by 70% across the IPN

3X ROAS Guarantee

The 3X Guarantee applies to ROAS (Return on Ad Spend)

ROAS Definition: Gross revenue generated for every dollar spent

ROAS Calculation: Campaign revenue* / Campaign cost**

*Campaign revenue = (Weighted Average MSRP as measured by Nielsen) x (units purchased during campaign period)
**Campaign cost = Ibotta fee per redemption (excl. user reward, ad products, and set up fees)

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