The IPN is a one stop shop that allows advertisers to seamlessly reach shoppers with cash back offers that work in-store and online. Increase conversion with a pay-per-sale model across a national network of retailers and Ibotta owned properties.
“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”
“There’s a whole variety of benefits…Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”
“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”
ROAS Definition: Gross revenue generated for every dollar spent
ROAS Calculation: Campaign revenue* / Campaign cost**
*Campaign revenue = (Weighted Average MSRP as measured by Nielsen) x (units purchased during campaign period)
**Campaign cost = Ibotta fee per redemption (excl. user reward, ad products, and set up fees)